Author Archives: RayLopez

What “Factory Invoice” Really Means in Car Sale Advertising

3% over factory invoice! $500 over factory invoice! Which deal is better? Unless the car is a stripped down sub-compact with an invoice of $10,000, the “$500 over” deal will always be the best way to go. Consider the average … Continue reading

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Is Your Trade-In Worth That Much? Think Again Before Accepting

“I’ll talk to the used car manager and see if I can get another $500 for your trade in”. A typical line of B.S. you’ll hear from many dealers. You want another car and get rid of the one you’re … Continue reading

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Sleep On It

You’ve done your homework. You found a dealer that should treat you fairly. Everything seems to be going well. The salesman listens to your needs and finds the right car for you on the lot. You go on the test … Continue reading

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Dealer Vs Dealer = Losing Game for Shopper

Shopping one dealer against another is a losing deal for you. Keep in mind the dealer is always in control of the sale. You can come close to leveling the playing field if you educate yourself with all the information … Continue reading

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Friday Funnies for March 16

Sometimes it does you good to see an arrogant salesman get what’s coming to him. Even we don’t like that kind of guy. He’s brash, loud and obnoxious. And treats everyone like they’re worthless and a waste of his time. … Continue reading

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Is There a “Best Time” to Buy a Car?

When is the best time to buy a car? The end of the month? Not necessarily. If you happen to get a salesman who’s already made his quota for the month, he’s not motivated to give you a rock bottom … Continue reading

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Friday Funnies for March 9

Getting even is so much fun when the victim is another salesman you work with. From time to time we pull stunts on each other. All in good fun because it’s against someone you like, not one of the arrogant, … Continue reading

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“Limited Time” Offer? Don’t Fall for This Unlimited Trick

Red Tag Sale, Tent Sale, 72 Hour Sale, Blow Out Sale! These are just three events geared at bringing you into a dealership. The marketing makes it seem like if you don’t buy a car during this “limited time”, you’ll … Continue reading

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WALKING OUT

There are many reasons for walking out of a salesman’s office, or out of a manager’s office. Maybe you’ll even start to walk off the lot. But one thing must be embedded deep inside your head to save you from … Continue reading

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THE DEALER SWITCH

You walk onto a dealership lot looking for a white V-6 sedan with tan interior and certain options. The salesman knows he doesn’t have one like that. Only a red one with tan interior. With a lot more equipment. So … Continue reading

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