a.k.a “Ray the Sales Guy”
You may think – just who in their right mind WANTS to be a car salesman? I guess in this day and age it is more PC to say car sales-PERSON. Let me elaborate a bit on this question – because I want my passion for selling cars to be used by you, as a reader of this blog, to your advantage as a way to be educated and updated on the tips you can use to better buy your cars. Because, at the root of every passionate car-seller is really someone who loves buying cars, and therefore, someone – like me – who just loves cars, plain and simple.
Growing up, most of the boys I went to school with wanted to be a fireman, or doctor. Not me – I knew from the start that I loved cars, wanted to be around them, and it seemed to make perfect sense to sell cars to enable me to do that! A great example of just how much I loved cars since I was young occurred when I was 12. My dad caught me unscrewing parts in the interior of our family car.
After my dad threatened to ground me for a week if I didn’t immediately replace everything THAT MINUTE, I complied. Little did my dad know, I had already disassembled the entire instrument panel and gauges the day prior and put them back together!
After I graduated, I pursued my dream and eventually worked for all the ‘big boys’ – Chrysler, Jeep, Plymouth, Nissan, Fiat, Saab, Cadillac, Chevrolet, Buick, Ford, Infinity, Porsche and Audi. Over the course of the next 30 years, I saw on average 240 potential buyers per month. In a five year period alone, that’s over 14,000 customers.
As a pro salesperson, I exponentially honed my craftiness by the time the average person showed up on the lot. I had years of grooming and experience to polish the psychology of selling. I knew how to overcome objections and how to get the most money from everyone that walked in the door and I did – I was good at my job. No matter what the cost – I was good at selling cars for the highest profit – at least for the first 18 years of my career.
Then, something simple, yet extraordinarily transformational, happened to me. I had the opportunity on the lot one day to make someone a fair deal – and it was like making a U-turn in both my professional career and my personal life. I kept my dream of selling cars – but did so in a more worthwhile way – I pursued a path to sell more fairly.
And, I went on to spend the latter part of my 30-year career working for reputable, honest dealerships that trained me to treat everyone as though they were my immediate family. Lying, exaggerating and cheating were grounds for dismissal.
Now retired, I am pursuing another dream that I am as equally passionate about as I was about cars when I was a kid: the dream of passing on my knowledge and expertise to the everyday consumer who deserves a fair car buying experience. It is my goal to educate as many people as I can on how to be informed, composed and wise car buyers. When I’m not showing you my trunk full of car-selling tricks, I also enjoy writing and participating in theater organizations. I also have the good fortune of residing in Southern California, and enjoy my two Tabby cats Maypo and Stewie.